Preface
The X-Directory is a labour of Love. The printing was carried out
by the Tate Gallery's catalogue printers, Balding & Mansell ,
and every defect and feature, of the cards is reproduced in stunning
detail. To complete the effect of the extraordinary feel of the book,
an ordinary preface was ruled out from the start. Instead, a few points
were outlined about the subject in paragraph form, and then this was
translated into a colorfield typography exercise.
No detailed explanation and analysis of the cards is offered; the
readers are left to make of the cards what they will, as if they
were confronted by the spectacle of the cards in an actual London
phone booth.
The desired effect happens every time; people are shocked, amused
and bewildered when viewing the six-hundered and one cards in the
book.
Here is the text of the preface:
There are many anonymous, co-existing
sub-worlds, all superimposed upon each other in a large city. Some
like a bad rash, make their presence known via the flaky, red, sore
skin that flares up for no apparent reason; call this symptom 'Telephone
Booth Excema'.
An individuals experience of a city bears only
a small relation to the actual broad bandwith, multiplexed, noise
like structure that is a large urban grouping. This is one filtered
out facet of the metropolitan London signal.
This collection was begun in 1984, out of the
surprise and shock of seeing so many different cards, ans so many
unrecocnised perversions. What was surprising was the number of
'kinks' that were catered 4; as can be seen in the collection, the
permutations of perversion seem to evolve and mutate; cross linking
and combining into a startling spectrum of services.
There is a recurring theme that runs through
many of the cards; the theme of dreams. Dreams come true, dreams
to reality, but just what sort of dreams are these? The 'Missionary
Position is sex' brigade would doubtless say that these are not
dreams at all but nightmares, nightmares made real; Hell on Earth,
the smell of rubber, leather, blood, sweat and ionized air mingling
together to to form the perfume-stench at the edge of the Lake Of
Fire. All of this can be initiated by a phone call.
British Telecom have created special squads
whose only purpose is to remove the possibility of anyone making
an appointment with, shall we say, Madame Stern. But as soon as
the cards are removed, new ones appear within minutes. The armies
of card posters made up of vagrants, pensioners and kids, are constantly
one step ahead of the BT cleanup squads, insuring that there are
hundreds of thousands of cards perpetualy on display.
The orighinal crop of cards in this book came
in the form of adhesive stickers. These were very problematic for
BT, causing a huge mess when they were removed either badly or completely;
a badly removed sticker left a white underlayer behind, a completely
removed example left scratch marks from where the sharp scrapers
were used to lift the offending invitations. There was an attempt
made by BT to chemically treat the inside glass of often targeted
booths with an anti-adhesive spray, which was an unusually clever
and superb maneuver. This spray made it easy for the BT squads to
remove the stickers completely without scraping. A spinoff effect
was that it also made the avid collectors job of gathering cool
items much easier; a sticker in a treated booth came off in about
ten seconds; previously the same sticker in an untreated booth would
take up to 10 minutes for a clean peel! How many times we stood,
holding up people waiting to use the phone! One strategy to deflect
attention was to simply pick up the handset and pretend to talk,
whilst carefully (looking uninterested in the sticker) peeling away
the prize. At some time, there was an informal, secret accord between
the card makers and BT. The stickers suddenly stopped appearing,
and pure non-adhesive cards took over. We believe that there must
have been some kind of agreement, because stickers are far preferable
to cards; cards get taken away by anyone and the wind. They are
often thrown onto the floor of the booths, and abused in other ways.
Stickers remain. They have a longer life, and are thus the medium
of choice..
Are the services on the cards prostitution?
If paying to have your head squeezed between someones fat thighs
is sex, then the answer is yes. If paying to have someone take off
your bowler hat and suit to be replaced with a wig, girdle and high
heels is sex then the answer is yes. If paying someone to have ones
'erection demolished' is sex then the answer is yes. If paying for
the priveledge of bringing notes to a high heeled woman like a dog
is sex, then the answer is yes; one must suppose that it IS prostitution.
So what?
Much is made of certain mens desire to be dominated
by astrong woman, but the exact details of the mechanics of these
operations is rarely revealed. These cards are a glimpse into the
twisted clockwork of the minds of the people who make use of the
special services promised on the cards, and there must be tens of
thousands of clients who use these services, otherwise, the proliferation
of card posting would not have been as steady as it has been. At
first cards were only seen in the West End of London. Now they are
appearing in ever stronger numbers in places like Fulham which has
never had any cards in its booths untill recently.
Anyone who has studied A-level (!) Maths will
have no problem in seeing the many types of these cards as an exersise
in permutation.
The selection in this book represents the cream
of the crop. Only the most bizzare cards were peeled whenever the
collectors went on any expedition. All inferior cards were left
behind.
Some of the fetishes portrayed in the collection
are almost comprehensible. A few are absolutely beyond definition.
For example, what does it mean to a 'punter' when he or she is meant
to be enticed by a picture of a bald man vomitting a pair of dice?And
what hidden pleasures becon in the phrase; 'Strictly for you, I
rule with arbitrary sway'? Whatever the logic behind these apparently
unfathomable invitations DO NOT DIAL ANY OF THE NUMBERS THAT APPEAR
ON THE CARDS IN THIS BOOK. In most cases, BT has either cut off
the numbers or re-allocated them to little old ladies who have nothing
to do with the services on the cards. Try not to act retarded.
Read the Preface
Look inside the Irdialani Gallery
Read the Press Release
Read an Account of Book Launch
View on line Gallery of vice cards
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